If the players have high stats and decent equipment for their class then this is most likely a valued item. If the majority of the players have second rate equipment then the low profile percent may be just caused by this being a second rate item.

By viewing the profiles you can also see who your target audience is for this item. If it seems like only Horde players buy this item, and you are an Alliance player then perhaps you many want to sell it in Gadgetzan. Remember with the implantation of the auction houses World of Warcraft went from a time based economy WoW Gold to a knowledge based economy. Those who know how to play the market will rule the market.